What Is Graphic Design? How Is It Useful?

Graphic design is the creative art that combines planning and drawing to produce a final product that expresses a specific idea or message visually.

In the past, pens, brushes, and colors were used to create a graphic design that expresses an idea or message intended by the designer at the request of the customer, such as designing a logo for a commercial entity, designing a flag, designing a coin, or anything else.

Now, many modern tools depend on it to form graphic design. Most have become digital tools such as the computer, mouse, keyboard, drawing board, design programs such as Photoshop and Illustrator, and reliance on paper. Pen has become very limited, as they are used in planning and identifying ideas only and not to produce an integrated graphic design.

Technological development has contributed significantly to graphic design development, as graphic design is no longer limited to creating logos, flags, coins, and wall decorations. Still, the uses of graphic design have multiplied to include all areas of life, which helped in the diversity of types of graphic design and the emergence of new kinds that serve more fields, the most important of which are:

Branding

The design of the business identity is one of the most essential elements of basic marketing for any entity or business, which depends mainly on graphic design, as it is worked on by a group of professional graphic designers after identifying the marketing orientation of the company, and reviewing the marketing studies of the business, Which includes knowledge of the position of competitors and customers.

During the design of the commercial identity, graphic designers create a graphic design for everything related to the company's activity and identity, such as the design of the brand, logo, prints, papers, and even the company's uniform and advertising designs, of course, taking into account the unified colors approved for the commercial identity in the creation of all components of the essence.

Marketing Graphic Design

This type of graphic design is the most popular and widely used. While relying on the marketing graphic design, there is cooperation between the marketing team of the business and the graphic design team to determine and approve the company's marketing orientation. Accordingly, the designers begin implementing the advertising materials that serve the campaign with all its elements.

Before starting the marketing graphic design process, designers should be familiar with all the company's marketing data and plans. There is no doubt that graphic designs are the visual image of the company's direction and ideas, and based on the company's beliefs and marketing plan, graphic designers make professional graphic designs for all marketing elements, which are:

• Magazine and newspaper ads.
• Brochures (printed and digital).
• Postcards and flyers.
• Display screens and commercial signs.
• Email Marketing Templates.
• Lists, files, and notebooks.
• Marketing infographic designs.
• Pictures for websites and blogs.
• PowerPoint presentations.
• Social media ads, banners, and graphics.
• Banner and retargeting ads.

Packaging Designs

Although packaging designs are considered one of the essential marketing elements for products, they are also considered a form of intellectual protection for the product, as packaging designs express the identity of the product, the identity of the producing company, the purpose of producing the product and what it is used for.

The need designers based on creating a distinctive graphic design for packaging and packaging to familiarize themselves with the basic principles of design, which are package sizes, product data, illustrations, and the commercial identity of the product and facility.

UI & UX Design

It is only possible at the present time to create a digital system, program, or electronic application by working on creating a distinctive graphic design for its interface. The software interface is divided into two types of specializations, namely:

UI Design

This specialization depends on designing the form of the program interface, which the user should interact with easily, through which the user obtains the desired purpose of using the program.

UX Design

Designers in that specialization depend on the designer's experience with the desires of software users, as sites, programs, or applications are designed based on the use that the user wants to obtain and make him interact easily with all components of the program and get a smooth and enjoyable user experience.

Graphic Design

Graphic design is the least used type, but it is the most creative type, as the graphic design depends on significant experience in creative drawing, and graphic designers use original artwork and illustrations in this type of graphic design to illustrate an idea or group of ideas connected directly or indirectly.

And because graphic design is considered the most creative, it takes longer to complete an explicit professional embedding, and its cost is also higher than the cost of other graphic designs among the most essential uses of graphic design:

• T-shirt and textile design.
• Animation.
• Graphic novels.
• Electronic games.
• Websites.
• The art of caricature.
• Book covers.
• Books and comics.
• Person drawings.

Graphic designers rely on programs and tools that help them be creative in the visual design process. It is worth noting the diversity of these programs and their diversity of functions, as graphic designers rely on each of them to create or design a specific type of design, and sometimes graphic designers need to work on all of these programs and take turns to achieve one method, and the most essential graphic design software:

• Adobe Photoshop.
• Adobe Illustrator.
• Adobe InDesign.
• Canva.
• Affinity Designer.
• Photopea.

Graphic design also depends on a set of tools that facilitate the work of the designer and greatly help him to be creative, and the most important of those tools are:

• Fonts.
• Brushes.
• Recorded actions.
• Graphic Styles.
• Fixtures.
• Graphic Packs.
• Effects.
• Patterns.

Alalmiya Alhura helps you obtain a professional graphic design service, as our team includes a large group of graphic designers specializing in all types of graphic design. Through us, you will be able to design the commercial identity for your business, your advertisements, and your professional website, and we also enable you to have a mobile application that helps you manage your business and increase your sales.

Graphic designers rely on a set of programs and tools that help them to be creative in the graphic design process, and it is worth noting the multiplicity of these programs and their multiplicity of functions, as graphic designers rely on each of them to create or design a specific type of designs, and sometimes graphic designers need to work on All of these programs take turns to achieve one design, and the most important graphic design software:

• Adobe Photoshop

• Adobe Illustrator

• Adobe InDesign

• Canva

• Affinity Designer

• Photopea

Graphic design also depends on a set of tools that facilitate the work of the designer, and greatly help him to be creative, and the most important of those tools are:

• Fonts

• Brushes

• Recorded actions

• Graphic Styles

• Fixtures

• Graphic Packs

• Effects

• Patterns

Alalmiya Alhura helps you to obtain a professional graphic design service, as our team includes a large group of graphic designers who specialize in all types of graphic design. Through us, you will be able to design the commercial identity for your business, design your advertisements and your professional website, and we also enable you to have a mobile application that helps you managing your business and increasing your sales.