Responsibilities:

• Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns

• Track, report, and analyze website analytics and PPC initiatives and campaigns

• Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.

• Optimize copy and landing pages for search engine marketing.

• Perform ongoing keyword discovery, expansion and optimization

• Research and implement search engine optimization recommendations

• Research and analyze competitor advertising links

• Develop and implement link building strategy

• Work with the development team to ensure SEO best practices are properly implemented on newly developed code

• Work with editorial and marketing teams to drive SEO in content creation and content programming

• Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords

• Create social signals.

Skills & Requirements:

• 2+ Years of experience in the same field.

• In-depth experience with website analytics tools.

• Up-to-date with the latest trends and best practices in SEO and SEM.

• Outstanding ability to think creatively, strategically, and identify and resolve problems.

• Excellent verbal and written communication skills.

• Ability to work within a team and independental.

• Able to complete competitive analysis of other companies within the industry.

• Familiarity with WordPress or other content management systems.