Media Buyer

Responsibilities: 

• Conducting market research and analyzing demographics, media usage, psychographic, and buying patterns to define the target audience and campaign requirements.

• Developing advertising strategies and campaigns with marketing teams to most effectively reach the desired audience.

• Sourcing and presenting audience data and advertising proposals to clients for feedback.

• Proofreading advertising material before launching campaigns.

• Coordinating and overseeing the development and launch of campaigns.

• Negotiating with advertising sales agents to ensure the most cost-effective deal structures.

• Managing budgets and monitoring campaigns costs and ROI metrics.

• Tracking and presenting campaign data such as views, click-throughs rates, engagements, and customer conversion rates.

• Building and maintaining a network of advertising agents and broadcasting networks.

• Monitoring audience and media trends, practices, and new technologies.

Skills & Requirements:

• Bachelor's degree in advertising, marketing, communications, or similar.

• Minimum of two years of experience as a media buyer or similar.

• Good understanding of media analytics tools.

• Strong computer skills with programs such as MS Office, Google Suite, and Facebook Business Manager.

• The ability to collaborate with others and work as part of a team.

• Exceptional organizational and project management skills.

• Strong communication and networking abilities.

• Excellent interpersonal and negotiation skills.