For
small businesses which are setting up an online store, it doesn’t have to be true “If you build it up, they will come”. It’s not a magic. Instead, you
need tricks that help you drive traffic to your store and attract the types of
shoppers interested in your products.
About
82% of unbranded retail inquiries go through Google Shopping. This
means that most ones who search for a “blue
scarf” or “cordless
drill” will start shopping online using the Google
search bar. The top of the search outcomes
will contain a group of products. Google Shopping tab will give the shopper more options.
Merchant Center.
Even the smallest of retailers can list their products. And it all occurs with the platform called Google Merchant Center. Find out how Google Merchant Center can help you generate more sales and increase your customer base. Continue reading this article to learn more about Google.
Google Merchant Center is an online platform where
retailers upload details of the products they are selling so that they appear
in Google search outcomes.
Google Merchant Center is not an online store where
you sell products. Instead, Google Merchant Center is listing
services that can help shoppers to find the products you sell on your website
or in an online marketplace. Through
adding product data to Google Merchant Center, you will attract potential customers looking
for your products easily and effectively.
Products
added to Google Merchant Center can be used in two ways:
: Free Product Lists are displayed in Google search window, shopping, or Images tabs.
: Paid product lists are displayed via Google ecosystem. Google Shopping campaign provides you with a set of
tools to tout your products.
Google Merchant Center is used for your product details. But it’s not a standalone app. Instead, you can link it to the other Google services, better
than technology platforms outside Google. With these integrations and associated services, you will be able to improve your own digital
infrastructure and simplify processes.
: Products
(Google
Merchant Center).
: Business
information (Google
My Business).
: Paid
ads (Google
Ads).
: Preparing
reports (Google
Analytics).
Google Merchant Center can be integrated with:
Google My Business lets your company to set your location, contact information, business hours, link to a website, and business description. Registering your business allows you to control over what information Google displays. Your company profile can be displayed as a sidebar next to search results or within maps through linking Google Merchant Center.
Formerly
is known as Google AdWords. It is a pre-paid
advertising platform you can use for different types of pre-paid display via Google
brands. By linking Google Ads to
your Google Merchant Center account, you’ll be
able to use product lists in your advertising campaigns.
Statistics and Reporting toolbars
can help you better to understand your online activity. Performance Reporting
tools are available within Google Merchant Center. But Google Analytics
program can provide additional reports on the volume of traffic produced, including both free and paid outcomes.
Remember
you are not limited to Google to Google integration processes. You can sync with platforms like Shopify and contact a range of third-party apps or Google
partner services like Yotpo.
Google Merchant Center is
useful for businesses of all sizes. However, the platform has specific advantages for small
businesses. Whereas small businesses can:
Your
business may be small, yet
your online strategy doesn’t have to be little.
With
Google Merchant Center; you will have the opportunity to showcase your
products right next to your industry leaders.
Listing
your products on Google improves your discoverability. Due to Google
Merchant Center, the
new customer may find you selling the best product that meets his requirements. Businesses with a storefront can also attract
local customers through Local inventory ads that tell shoppers that you have
products available nearby.
Anyone can sell online, but Google Merchant Center can give you authority and credibility. Shoppers view the information displayed on Google as independent and verifiable information. For example, if your product list has 50 Five Star Reviews, this will have a great impact on shoppers in future.
Google price competitiveness report provides free
data on prices for similar products so you can understand how to get in touch
with the competition.
It can
be hard for small businesses to stand out in the middle of intense competition. Fortunately, the
level playing field at Google can help you
compete. The key is to use every
optimization method available. Unless
shoppers don’t recognize your trade mark, they
will be interested in learning more.
For
example, one of our Google Shopping case studies showed how a clothing
seller was able to gain an advantage over well-known
competitors because they had the only product that have the strong customer
reviews.
In the
retail storefront, you
may be able to select browsers from buyers when they enter the home page of
your website. Likewise, online product lists are more directed towards
searchers who really plan to purchase. That
is why Google Shopping ads have a 30% higher
conversion rate than text ads on Google.
If
your budget is limited, you
can list your products for free and choose to only implement paid ads when you
can see the extreme results. Retailers may try to be sorted into multiple
categories. But the flexibility of the Google Merchant Center platform let small businesses
focus on the ads that can have the greatest impact.
Google Merchant Center is a real revolution in the
world of e-commerce. It
not only helps you to market your products in a modern way. It also enables small companies to greatly compete
with large companies in search results at low costs. It also helps your customers gain sufficient
confidence in your business.
It may
be difficult from a technique point of view. For
us in the Egyptian Alalmiya Alhura Company, we do not find any difficulty in terms of technique
matters. We are one of the oldest pioneering
companies in the technique field.
Undoubtedly, your reliance on us to
develop your e-commerce activity will add to your activity a lot of success. This was not confirmed by the confidence gained
from the successes we have achieved in the past years.