What is Google Merchant Center? What is the importance of Online Stores?

For small businesses which are setting up an online store, it doesn’t have to be true “If you build it up, they will come”.  It’s not a magic. Instead, you need tricks that help you drive traffic to your store and attract the types of shoppers interested in your products.

About 82% of unbranded retail inquiries go through Google Shopping.  This means that most ones who search for a “blue scarf” or “cordless drill” will start shopping online using the Google search bar. The top of the search outcomes will contain a group of products. Google Shopping tab will give the shopper more options.

Merchant Center.

Even the smallest of retailers can list their products. And it all occurs with the platform called Google Merchant Center. Find out how Google Merchant Center can help you generate more sales and increase your customer base. Continue reading this article to learn more about Google.

What is Google Merchant Center?

Google Merchant Center is an online platform where retailers upload details of the products they are selling so that they appear in Google search outcomes.

Google Merchant Center is not an online store where you sell products. Instead, Google Merchant Center is listing services that can help shoppers to find the products you sell on your website or in an online marketplace. Through adding product data to Google Merchant Center, you will attract potential customers looking for your products easily and effectively.

Products added to Google Merchant Center can be used in two ways:

 : Free Product Lists are displayed in Google search window,  shopping,  or Images tabs.

 : Paid product lists are displayed via Google ecosystem. Google Shopping campaign provides you with a set of tools to tout your products.

What Google services can you access through Google Merchant Center?

Google Merchant Center is used for your product details. But it’s not a standalone app. Instead, you can link it to the other Google services, better than technology platforms outside Google. With these integrations and associated services, you will be able to improve your own digital infrastructure and simplify processes.

 : Products (Google Merchant Center).

 : Business information (Google My Business).

 : Paid ads (Google Ads).

 : Preparing reports (Google Analytics).

Google Merchant Center can be integrated with:

Google My Business

Google My Business lets your company to set your location, contact information, business hours, link to a website, and business description. Registering your business allows you to control over what information Google displays. Your company profile can be displayed as a sidebar next to search results or within maps through linking Google Merchant Center.

Google Ads

Formerly is known as Google AdWords. It is a pre-paid advertising platform you can use for different types of pre-paid display via Google brands. By linking Google Ads to your Google Merchant Center account, you’ll be able to use product lists in your advertising campaigns.

Google Analytics

Statistics and Reporting toolbars can help you better to understand your online activity. Performance Reporting tools are available within Google Merchant Center. But Google Analytics program can provide additional reports on the volume of traffic produced, including both free and paid outcomes.

Remember you are not limited to Google to Google integration processes. You can sync with platforms like Shopify and contact a range of third-party apps or Google partner services like Yotpo.

7 Benefits for small Brands using Google Merchant Center:

Google Merchant Center is useful for businesses of all sizes. However, the platform has specific advantages for small businesses. Whereas small businesses can:

1) Greatly think:

Your business may be small, yet your online strategy doesn’t have to be little. With Google Merchant Center; you will have the opportunity to showcase your products right next to your industry leaders.

2) Increase your audience:

Listing your products on Google improves your discoverability. Due to Google Merchant Center, the new customer may find you selling the best product that meets his requirements. Businesses with a storefront can also attract local customers through Local inventory ads that tell shoppers that you have products available nearby.

3) Create Confidence:

Anyone can sell online, but Google Merchant Center can give you authority and credibility. Shoppers view the information displayed on Google as independent and verifiable information. For example, if your product list has 50 Five Star Reviews, this will have a great impact on shoppers in future.

4) Do a price search:

Google price competitiveness report provides free data on prices for similar products so you can understand how to get in touch with the competition.

5) Stand out from the crowd:

It can be hard for small businesses to stand out in the middle of intense competition. Fortunately, the level playing field at Google can help you compete. The key is to use every optimization method available. Unless shoppers don’t recognize your trade mark, they will be interested in learning more.

For example, one of our Google Shopping case studies showed how a clothing seller was able to gain an advantage over well-known competitors because they had the only product that have the strong customer reviews.

6) Attract shoppers with high buying intent:

In the retail storefront, you may be able to select browsers from buyers when they enter the home page of your website. Likewise, online product lists are more directed towards searchers who really plan to purchase. That is why Google Shopping ads have a 30% higher conversion rate than text ads on Google.

7) Spend as little or as much as you want:

If your budget is limited, you can list your products for free and choose to only implement paid ads when you can see the extreme results.  Retailers may try to be sorted into multiple categories. But the flexibility of the Google Merchant Center platform let small businesses focus on the ads that can have the greatest impact.

Google Merchant Center is a real revolution in the world of e-commerce. It not only helps you to market your products in a modern way. It also enables small companies to greatly compete with large companies in search results at low costs. It also helps your customers gain sufficient confidence in your business.

It may be difficult from a technique point of view. For us in the Egyptian Alalmiya Alhura Company, we do not find any difficulty in terms of technique matters. We are one of the oldest pioneering companies in the technique field. Undoubtedly, your reliance on us to develop your e-commerce activity will add to your activity a lot of success. This was not confirmed by the confidence gained from the successes we have achieved in the past years.