There are a few common questions and discussions. One of the greatest questions is the difference between User Interface (UI) design and User Experience (UX) design. While countless comparisons explain how these two design concepts fit together. Pinning a final answer has proven largely impossible.
In the world of technology when it comes to design, these terms go hand in hand, but it means completely different things. You can often hear people talking about a good User Interface (UI) for an app or poor UX design for a website, so what do UX and UI stand for? Are they just some of the fancy terms designers use? What is UI, what is UX at its core? More importantly, what is the benefit to you and your business?
As everyone interprets this question a little differently, we’ve decided to give you a general idea of our point of view on the topic. Read on for a simple analogy that will help you distinguish between the two.
User Interface (UI) design is defined as the process of converting the behavioral frameworks of product users into a graphical User Interface. This improves the usability of the product and creates an emotional connection between the end user and the product.
Therefore, User Experience (UX) consists of studying several UIs of products that serve the same or close the end product goals which come together in a seamless flow in order to form an end product that satisfies the desires of the users.
The User Interface (UI) designer’s task begins where the UX designer’s task ends. They take the mesh frames and add a visual design to make it more usable, more attractive and aesthetic, and optimized for different screen sizes according to the dimensions of each screen.
Now, let’s take a closer look at the typical tasks of a user interface designer:
1) Design Research: Research provides information about users and competitors and gives insight into the latest design trends. It is very important to find inspiration and create interfaces that meet user expectations.
2) Visual design: The User Interface (UI) designers bear the responsibility for designing the product layout and all visual elements of the User Interface, including colors, fonts, icons, buttons and others.
3) Branding and Graphics Development: The User Interface (UI) designer should be aware of product branding position in general. Designers have to strike the right balance between usability and the consistent display of the brand identity created by the marketing or creative team. As a result, the User Interface (UI) design is closely related to graphic design.
4) Design systems: To ensure product and brand consistency, User Interface (UI) designers build up style guides, style libraries, and components that clear how each element should look (color, font, etc.).
: Responsive design: The interfaces should be adjusted seamlessly across all devices, platforms and screen sizes, both in terms of form and function.
: Interaction and Animation: User Interface (UI) designers can use animations, transitions, or other interactive elements to design the interface interaction.
: Prototypes: The User Interface (UI) prototype displays every User Interface (UI) element and design interaction in real time. User Interface (UI) designers create it to know how the product works and test usage.
UX design refers to the full experience someone has with the product from start to finish. The User Experience (UX) design is nothing but the UX designer’s answer to a question he asks himself: How can I help people to achieve their goals and desires in the simplest way possible?
In other words, UX design is concerned with the overall convenience for the user to the entire customer journey. Because the User Experience (UX) enjoys a rich history, there is some debate about where it begins and ends.
The User Experience (UX) as a category is not necessarily related to websites. Steve Jobs was famous for involving the experience of moving to the Apple Store as part of the User Experience. Even the site must be perfect. So; how do you buy a product and how do you see it first. All of this is important to The User Experience (UX).
The role of the User Experience (UX) designer is to understand the customer journey. This means understanding the target audience, interviewing clients, determining the movement and style of users, and performing user testing.
2) User Research: Although we often think of the design as something visual, the work of a User Experience (UX) designer is mostly to solve conceptual problems based on research and data.
3) Information Architecture: Information Architecture (IA) focuses on organizing and labeling the content of a website, application or product. The goal is to help users find out information and achieve their goals.
: Building up the user flow: The User Experience (UX) design is the process of talking to users to determine their needs. Then create the best user flow that will help them complete their tasks. The focus on the user journey means that the User Experience (UX) designer’s influence on how the final product actually looks is limited.
: The grid framework: The grid framework is similar to the skeleton of the interface. It is the minimum required to understand how design works at a functional level. They can be produced digitally or even drawn on paper.
: Testing: The best way for a User Experience (UX) designer to see whether he’s doing his job right or not is testing with real users. By testing early in the design process with a rough prototype - or even just a paper mockup, UX designers collect data from users to validate their ideas and assumptions.
: Analyzing: User Experience (UX) designers work closely with product managers and researchers to analyze test results and determine the next steps.
The combination of UX and UI makes up your entire product experience. Whereas two comparable products may get the same end result, the UX/UI reflects how they are provided. If one product has a better UX/UI design than another, people will use it more because they prefer the overall experience. The UX design these days is the number one difference among competing products.
The Great User Experience (UX) is not just a fun one now, but it is expected. 40% of people who encounter bad User Experience (UX) will turn to competing products immediately. Some products succeed because they provide great experiences. A study by McKinsey also shows that design-focused companies are growing in revenue twice faster than others. So; UX and UI design is a great competitive advantage.