Infographics are 30
times more likely to be read compared to text-only articles. Like them or not,
they are becoming
the most common way to reach out to your target audience.
Infographics are considered
the most circulated content category, which makes them
one of the most effective and efficient ways to convey information to audiences. We understand that not everyone has been
taught how to create this popular content form.
Although
infographics are simple to understand, they are not always
simple to create one, hence we want to
show you how to make an infographic in seven simple infographic elements, from determining the target audience to
publication.
You can learn about
infographic designs (from
here)
o Step 1: Determining the Target Audience.
o Step 2: Define the Purpose of Your Infographic.
o Step 3: Find a Topic.
o Step 4: Make a Research.
o Step 5: Define the Outlines of Your Infographic Design.
o Step 6: Create Your Infographic.
o Step 7: Publish and Share It.
Determining your
audience is one of the first and most important steps in creating an
infographic. This step is easy
If you’re creating an infographic for your product or brand since you
already have the target audience set, however, If it’s something new you’re working on then
you need to define who it is for.
Finding the right audience not only makes it easier to set the tone of your
infographic but also the design, color, and even typing.
Is your target audience primarily academic or visually-oriented? Do they prefer data
visualizations or straightforward information? Things like this should definitely be
determined beforehand in order to make a good Infographic.
It’s essential to
gather enough information about your audience before starting your work, narrow down your demographic (Stay-at-home parents, Millennials, retirees, or entrepreneurs...) depending on
statistics, discover their
visual preference and which platform can you find them the most (this is crucial for
the sharing stage) Therefore, this step is all
about good old research and elimination process, Infographic should be simple, succinct, and straight to the
point, but still appealing enough to catch and retain
a person’s attention.
Now that you found
your target audience, you should ask
yourself “what is the true
purpose of my Infographic”. It’s essential to define the purpose in order
to correctly communicate your message through a professional infographic design.
One slip when making an infographic is to clutter it, don’t attempt to cram too much information in
otherwise the message will get lost and it will get too confusing.
Keep it simple, narrow your focus to one topic and work on it
in a way that interests your target audience. Keep the goal clear,
are you trying to
deliver information through the infographic or are you trying to sell a product
and persuade the viewers.
This is an important
step to define because it will also help set the tone of your work. The best thing about an infographic is that
you can determine your goal based on anything that you choose that meets your
current need.
Every successful
work most usually starts with a good starting plan and the first base is always
deciding what you going to tell in your own infographic. There is a little tip: Infographics became more and more
apprehensible as they focus on specific things. So it is good to be picky and direct to create professional
infographics.
The main aspect of a
professional infographic is to provide a tangible benefit to its reader. So before selecting your topic, you should scale if it will be enough to
visualize what you have on your mind.
Whether you like to
introduce your services and differences with a simple one-pager or summarize
what you are trying to tell in your viral marketing campaign; just start with sketching an infographic
checklist and determine the basics of infographics that you will use for the
case. This will guide you to a successful campaign.
If you are done with
the planning process now it is time to dive into articles and relevant works. You must collect all coherent data that can
help you with the creation process.
Knowing what it
takes to learn how to create effective infographics is essential to plan the
steps in making infographic and start your search. So, where to get data
for infographics?
You can start
comparing previous works on relevant topics or the articles written about them
but also as you are going to visualize your own content, you can extract some important data from your
current resources.
Once you have all of
the data and details, the next step is to
find out what makes a good infographic.
Separating textual
information from data is considered the first step of data visualization. You can choose from a number of maps, graphs, widgets, and even a timeline or flowchart, depending on your data.
You might need
comparison visualizations such as tables or Venn diagrams. Perhaps you have geographic information and
need a map diagram.
ü What are the most
common chart formats right now?
ü What are other
people’s perspectives on the story?
ü What types do you
gravitate toward?
ü What kinds of
infographics do the readers want to look at?
Using a consistent
and easy-to-follow layout guides
viewers through the part.
The infographic
should be easy to read and view. Selecting the best fonts for infographics
helps you to strike a better balance between style and readability.
Colors affect people
both mentally and physically. By using the right colors, you can help attract people to your own infographic.
Visuals are such an
easy and effective way for us to grasp information. Effective data
visualization is considered the primary building block of almost all great
infographics.
It’s time to start
creating your own infographic after you’ve completed the first phases of
preparing it.
You may either
outsource it or create it yourself.
If you don’t have
the design skills or time to create an effective infographic, outsourcing can be a great choice.
You may choose the
websites to make professional infographics or order it from professional designers
on the freelance websites. In this scenario, you set your budget, enter your infographic’s design information, and then wait to see what designers submit in
the hopes of finding the right one for you.
The special about
this option is that several ideas are submitted, so there is usually a lot to choose from, and
the process is still fast.
Freelance
Outsourcing: Another
scenario is, finding a freelance
designer to create an effective infographic for you.
This will give you a
direct access to the designer,
allowing you to give
you a greater control over the final product.
You’ll still have
enough space for any revisions that might be necessary. Freelancers are
paid hourly or on a project-by-project basis, so it’s essential
to inquire about this right away on selecting a designer.
If you’ve worked in
design before or are just getting started, here are some
pointers to get you started:
Free Tools: There are some
fantastic infographic tools available that make the design process much simpler.
You can learn about
the best free tools for design (from
here)
Select Your Color
Scheme: Consider what mood would best showcase your subject, and then look for color palettes that represent
that mood.
Select Key Points to
Highlight: Just like in the article, there are some details that are more
significant than others. It’s the same for design; it’s referred to as visual hierarchy.
To create a
hierarchy in infographics, try to identify the
three main subtopics and then separate each segment in the infographic slightly
differently. After you find three main sections, you can start filling in the information. What is the name of
each section? What information should be included in each section? What captions can
be added to the data to better describe it? Start with the big picture and work your way
down to the details.
This is where
creating professional infographics come in handy because instead of producing
visuals to support the content on social media. You now have a
whole infographic to break down and advertise on social media. There are several
useful social media size guides on the internet that you can benefit from and
then you can decide on what the right moments are to share.