Google Ads, formerly called Google Ads, is one of the most powerful and popular advertising platforms that a very large number of marketers and business managers resort to daily.
The Google Ads platform did not gain that fame out of thin air. Rather, the distinctive results obtained by marketers and advertisers had a role in expanding its popularity, as it harnesses a huge number of daily searches, amounting to 3.5 billion searches, and by relying on the Google Ads platform, whether your business is Big or small, Google ads will inevitably enable you to achieve satisfactory results.
Many users mistakenly believe that Google ads are limited to the quality of advertising on the search network, those ads that make your site or the sponsored page appear in the first search engine results. Rather, Google ads or Google AdWords include multiple types of ads through which you can support and develop your activity The types of Google ads are as follows:
• Search Ads.
• Mobile Application Ads.
• Video Ads.
• Google Display Network.
• Google Shopping Ads.
The main reason behind the multiple types of Google ads is to suit the interests, preferences and characteristics of customers who use the search network, as well as the suitability of the types of marketing content that will be placed in a funded advertisement.
It is worth noting that the diversity of Google ads is one of its strongest advantages, as it allows a variety of choices for its users to enable them to target their customers correctly, to get the largest possible customer interaction with Google ads, and below we will mention the role of each type of Google ads and the advantages of each type and how You can take advantage of it.
This type of Google ads aims to produce the results of search engines, and this is done by specifying the ad creator for a set of keywords that he wants his ad to appear when used in search by users.
This type of Google ads appears in advanced search results with natural search results, and Search Ads can also appear in the side column of the search results page that appears on the computer and laptop screen.
Search Ads is the best choice of Google ads, when the content of your ad is text, where you use the article content to advertise a product or service. Therefore, online stores and businesses rely on Search Ads to market their products. This type of Google ads enables them to display product details such as product type, tag, image, and price, in addition to the name of the website or online store.
In terms of the cost of search ads, it is not calculated by the user taking a specific action with the advertisement, as it should be noted that this type of Google ads is called Pay-per-click (PPC) meaning pay-per-click, and it was called that name because the company Google does not calculate any advertising cost except when the user clicks on the advertisement or on its add-ons, which are "business contact numbers - other links to website pages - business geographical location information - e-mail communication options".
This type of Google ads depends on showing ads in Android applications, where Google owns the Google Play Store, which includes millions of phone applications, Google displays mobile application ads (Google ads app) on the most downloaded and most used applications after the application owners agree to the terms of appearance Ads on their apps.
Google ads that appear in mobile applications are characterized by multiple places and forms of advertising, where ads can appear in the form of banners at the bottom of the screen, and they can also be displayed in the form of videos that appear while using applications, and it is also worth noting that mobile application ads (Google ads app) do not only allow you to It enables you to promote and publish a mobile application and attract more users.
Video is the best way to present and explain products and services, as video content uses a range of aspects that affect the largest group of viewers' senses, video relies on sound, visual effects, graphics, animation, and live audio and video recordings, and thanks to the power of video campaigns in influencing viewers' decisions, ads were able to The video should lead Google ads in terms of achieving interaction and achieving revenue from advertising.
Google owns the global video platform YouTube, which is considered the largest video platform in the world. The number of YouTube visitors exceeds 30 million visitors per day, and a very large number of videos are watched daily on the YouTube platform, which is estimated at 5 billion videos per day, and the above shows us the importance of advertising campaigns The video on the YouTube platform, where the YouTube platform provides a variety of forms of ads on it, which serve all the interests and desires of advertisers, and they are:
• Display ads or so-called (banner ads), which appear at the bottom of the displayed video.
• Sponsored Cards ads.
• Bumper ads (no longer than 6 seconds).
• Skippable video ads (up to 3 minutes in length).
• Non-skippable video ads (from 15 to 20 seconds).
Calculating the cost of video campaign ads depends on taking actual action with the ads, and the types of actions for which the ad cost is calculated are directly clicking on the ad, clicking on the image ads, clicking on the sponsored cards, watching the entire video ad or at least watching 30 seconds of it.
Display network ads are the main type of Google ads that appear on various websites, blogs and mobile applications, after the owners of websites, blogs and applications agree to show Google ads on their sites through the Google AdSense account.
Google Display Network ads appear in the form of display ads, banners, or videos on website pages, blogs, and mobile applications. The cost of advertising is calculated through a variety of interactions, which the ad creator determines the best for his advertisement, which are:
• Cost per impression or number of views.
• Cost per click on ads.
• The cost for watching a certain amount of video ads.
This type of Google ads targets businesses that sell their products and services over the Internet, such as electronic stores and companies that own a website and display their products on it, and this type of Google ads is characterized by its ability to display products and some of their data and descriptions on the search network, and once you click on them, you will be transferred To the product page on the company's website or store.
Alalmiya Alhura relies on its vast experience in providing digital marketing services, as Alalmiya Alhura is the technical partner that supports the competitive positions of its clients. Alalmiya Alhura provides a diverse and comprehensive set of marketing services, which depend mainly on paid advertising campaigns that rely mainly on marketing campaigns on social media platforms and Google ads.
Alalmiya Alhura provides Google ads service based on the work of technical analyzes of the labor market and studies of competing sites that are at the forefront of search engines, where Alalmiya Alhura enables you through Google Ads service to lead your website and products to the first search results and appear in YouTube videos and appear on high-visit websites, which It helps you to increase the percentage of your business's sales and generate as much profit as possible.