The Corona
crisis was not easy for everyone, but was its impact completely negative as
everyone sees, or was it positive? Let's ask the question in another way, is
Corona a curse or a blessing?! It may not be confusing. It is natural that your
view of the Corona crisis is pessimistic, as the whole world views the Corona
crisis as a frightening curse, and that was because of the damage that everyone
has suffered.
What do you
think we put the idea under discussion? Each of us saw the negative results of
the crisis in front of his eyes, but if you look closely, you will inevitably
find many positives that the world, societies and individuals have benefited
from thanks to this crisis. Despite the great deaths, cases of fear, terror,
bankruptcy and economic deterioration, look now at the health awareness of
individuals and societies, and look at the leaps in the development of
scientific research that occurred in a very short time, and look at the public
and private economies that have greatly inflated due to adaptation and
development with the crisis.
Everyone
suffers, everyone complains. The most harmful impact of the Corona crisis is
not represented in the health crisis, but rather in the economic crises experienced
by individuals, but also by societies since the beginning of the crisis and the
beginning of the implementation of preventive measures, but by looking at the
past to the crises that the world has experienced, we will find that the
solutions to adapt And technological development was the only escape from those
crises.
Indeed, the
adaptation to the conditions of the Corona crisis by societies and individuals
was a very positive step in facing the outbreak of the epidemic, by reducing
gatherings, imposing curfews, obligating citizens to wear masks and spreading
health awareness campaigns against the epidemic.
Just as the
preventive measures had their public benefit on societies and the health of
individuals, they had a negative impact on the economies of many public and
private institutions, because of the curfew and obligating citizens to sit in
the house for very long periods - and this was in most countries of the world -
all commercial activities and small profit institutions were exposed to them.
Medium and large are at risk of bankruptcy.
In that
period, adapting to the conditions of the crisis was not a choice, but it was
inevitable for everyone who wanted to stay on the scene, and the matter is not
an exaggeration, but the fate of many companies represented in declaring their
bankruptcy due to their inability to adapt to the conditions of the crisis, and
among the major companies that declared bankruptcy due to Corona crisis:
Before the
crisis period, J. Crew Company was achieving annual sales estimated at $2.5
billion, and after the company was forced to close all its outlets to prevent
the spread of the Corona epidemic, like most companies, sales slowed down to a
large extent, which led to the company accumulating debts and having to file
for bankruptcy.
The famous
sports club chain Gold’s Gym had no escape from bankruptcy due to the complete
closure measures imposed by governments around the world to confront the threat
of the spread of the Corona epidemic.
• Brooks Brothers
The American
company Brooks Brothers, which had an estimated number of stores of 250 stores,
could not cope with the wave of mass closures imposed by the American government,
which forced the company’s management to close 20% of the company’s total
stores, and on August 17, 2020, the company was sold for 325 million dollars to
my company Simon Property Group and Authentic Brands.
On the
contrary, many companies were able to develop professional strategies through
which they were able to secure their competitive position in the market and
make huge leaps in their income, depending on the development of marketing and
sales systems, taking advantage of the Corona crisis. Among the most famous of
these companies were:
Through
technological development, Microsoft was able to take advantage of the Corona
crisis to double and maximize its profits, and this was thanks to the boom in
the use of applications and products belonging to the company, and among the
most important of these products is the Teams platform that many users relied
on to complete interviews and meetings remotely, the Azure platform and a game
service Xbox Live.
Tesla was
able to penetrate the horizon of the automotive industries, during the crisis
period, Tesla was able to surpass all its competitors and achieve sales
estimated at 108.4 billion dollars, thanks to the company's adaptation to the
needs of the market and the rapid technological development in the car market,
which Tesla leads deservedly and undisputedly.
The US
wireless carrier has benefited from a government-imposed shutdown that has made
people more dependent on their phones for calling, making T-Mobile the third
largest in the US telecom market, after AT&T and Verizon.
This was a
simple explanation for the position of major international companies regarding
the crisis of the outbreak of the Corona epidemic, and also an explanation for
companies that relied on adaptation and technological development in fighting
the crisis, and when looking at the state of small business activities, we find
that those who relied on modern technology in marketing their products and
services resorted to selling through It is the electronic stores that have
managed to survive and benefit from the Corona crisis.
The problem
lies in the fact that small business owners are not convinced of what technological
development can do and rely on digital technology to strengthen the economic
centers of their activities. They view it as a waste of time and money, and
when you ask someone about the state of their business, they start complaining
about market conditions. And the lack of sales, but he deliberately turns a
blind eye to the important role he must play to adapt to that period and revive
his business.
Bankruptcy is
inevitable for any business that does not adapt to the surrounding conditions
and circumstances, whether sooner or later, it is a reality. If you want the
continuity of your activity and the success of your ideas at the present time,
you must adapt to the current conditions by relying on technological
development.
It is
important to mention the circumstances of the Corona crisis for many young
people and investors with creative ideas for commercial projects that depended
entirely on technology and technological development, as these projects were
built entirely on a digital dimension without the need for a physical
headquarters for commercial activity, and this is a clear picture of what
commercial activities will look like in The future, and the best examples of
these activities:
An American
company specializing in providing garden and orchard services, the emergence of
Hudson Valley Seed was based on the huge increase in demand for horticultural
services, as people wanted to plant fruit trees and vegetables in their gardens
to avoid mixing and crowding in grocery stores.
Tokki had a
pre-existence before the Corona crisis period, as the company specialized in
gift wrapping, the company’s activity was transformed and all its stock of
fabric was redirected to the manufacture of masks, Tokki has seen an incredibly
high demand since its transition to the manufacture of masks, in addition,
there 20,000 stores in the e-commerce market are now selling masks, which shows
the increasing demand for that commodity, and the transformation of Tokki's
business was an example of adapting and evolving with the surrounding
conditions.
Specialized
in the bread industry, which witnessed a huge increase in pre-orders for all
its means of communication in an unprecedented manner, and this was as a result
of the increased demand for bread, flour, yeast and by-products that are used
in the manufacture of baked goods at home, and this was a result of people
settling in homes in periods of Curfew, spending their time making sweets and
baked goods
Thinking
about the global Corona crisis from a different angle, and taking the reasons
for adaptation and technological development are the sure solutions to get out
of the crisis’s control over the individual economy, think positively and be
more realistic, the whole world adapts and adapts to the current situation,
everyone now depends on technological development and digital solutions to
develop himself And the development of its activity, and technological development
is not limited to the commercial aspect only, but technological development
includes all aspects of our lives now, in education, health, food, clothing and
even aspects of travel and transportation, it is comprehensive and worth
thinking.
By reaching that
point in the article, and if we have succeeded in convincing you that the
Corona crisis is not a curse at all, but rather an opportunity that must be
exploited, we must inform you that the Free World Foundation is your technical
ally and your safe haven to develop your business, through Free World you will
be able to adapt to the circumstances The crisis and the development of your
business through a range of professional technical solutions that we offer, the
most important of which are:
• Design and development
of electronic stores.
• Design and
development of mobile applications.
• Design and
development of websites.
• corporate
systems.
• Digital
Marketing Services.
• Web
hosting.
• Technical
support and project management.
Reserve your
seat at the top by relying on Alalmiya Alhura to take successful steps towards
the adaptation and technological development of your ideas and business, and
always remember that Corona does not have to be a crisis for everyone, but
rather it is a great opportunity for those who harness and seize it.