The Corona crisis was not easy for everyone, but was its impact completely negative as everyone sees, or was it positive? Let's ask the question in another way, is Corona a curse or a blessing?! It may not be confusing. It is natural that your view of the Corona crisis is pessimistic, as the whole world views the Corona crisis as a frightening curse, and that was because of the damage that everyone has suffered.
What do you think we put the idea under discussion? Each of us saw the negative results of the crisis in front of his eyes, but if you look closely, you will inevitably find many positives that the world, societies and individuals have benefited from thanks to this crisis. Despite the great deaths, cases of fear, terror, bankruptcy and economic deterioration, look now at the health awareness of individuals and societies, and look at the leaps in the development of scientific research that occurred in a very short time, and look at the public and private economies that have greatly inflated due to adaptation and development with the crisis.
Everyone suffers, everyone complains. The most harmful impact of the Corona crisis is not represented in the health crisis, but rather in the economic crises experienced by individuals, but also by societies since the beginning of the crisis and the beginning of the implementation of preventive measures, but by looking at the past to the crises that the world has experienced, we will find that the solutions to adapt And technological development was the only escape from those crises.
Indeed, the adaptation to the conditions of the Corona crisis by societies and individuals was a very positive step in facing the outbreak of the epidemic, by reducing gatherings, imposing curfews, obligating citizens to wear masks and spreading health awareness campaigns against the epidemic.
Just as the preventive measures had their public benefit on societies and the health of individuals, they had a negative impact on the economies of many public and private institutions, because of the curfew and obligating citizens to sit in the house for very long periods - and this was in most countries of the world - all commercial activities and small profit institutions were exposed to them. Medium and large are at risk of bankruptcy.
In that period, adapting to the conditions of the crisis was not a choice, but it was inevitable for everyone who wanted to stay on the scene, and the matter is not an exaggeration, but the fate of many companies represented in declaring their bankruptcy due to their inability to adapt to the conditions of the crisis, and among the major companies that declared bankruptcy due to Corona crisis:
Before the crisis period, J. Crew Company was achieving annual sales estimated at $2.5 billion, and after the company was forced to close all its outlets to prevent the spread of the Corona epidemic, like most companies, sales slowed down to a large extent, which led to the company accumulating debts and having to file for bankruptcy.
The famous sports club chain Gold’s Gym had no escape from bankruptcy due to the complete closure measures imposed by governments around the world to confront the threat of the spread of the Corona epidemic.
• Brooks Brothers
The American company Brooks Brothers, which had an estimated number of stores of 250 stores, could not cope with the wave of mass closures imposed by the American government, which forced the company’s management to close 20% of the company’s total stores, and on August 17, 2020, the company was sold for 325 million dollars to my company Simon Property Group and Authentic Brands.
On the contrary, many companies were able to develop professional strategies through which they were able to secure their competitive position in the market and make huge leaps in their income, depending on the development of marketing and sales systems, taking advantage of the Corona crisis. Among the most famous of these companies were:
Through technological development, Microsoft was able to take advantage of the Corona crisis to double and maximize its profits, and this was thanks to the boom in the use of applications and products belonging to the company, and among the most important of these products is the Teams platform that many users relied on to complete interviews and meetings remotely, the Azure platform and a game service Xbox Live.
Tesla was able to penetrate the horizon of the automotive industries, during the crisis period, Tesla was able to surpass all its competitors and achieve sales estimated at 108.4 billion dollars, thanks to the company's adaptation to the needs of the market and the rapid technological development in the car market, which Tesla leads deservedly and undisputedly.
The US wireless carrier has benefited from a government-imposed shutdown that has made people more dependent on their phones for calling, making T-Mobile the third largest in the US telecom market, after AT&T and Verizon.
This was a simple explanation for the position of major international companies regarding the crisis of the outbreak of the Corona epidemic, and also an explanation for companies that relied on adaptation and technological development in fighting the crisis, and when looking at the state of small business activities, we find that those who relied on modern technology in marketing their products and services resorted to selling through It is the electronic stores that have managed to survive and benefit from the Corona crisis.
The problem lies in the fact that small business owners are not convinced of what technological development can do and rely on digital technology to strengthen the economic centers of their activities. They view it as a waste of time and money, and when you ask someone about the state of their business, they start complaining about market conditions. And the lack of sales, but he deliberately turns a blind eye to the important role he must play to adapt to that period and revive his business.
Bankruptcy is inevitable for any business that does not adapt to the surrounding conditions and circumstances, whether sooner or later, it is a reality. If you want the continuity of your activity and the success of your ideas at the present time, you must adapt to the current conditions by relying on technological development.
It is important to mention the circumstances of the Corona crisis for many young people and investors with creative ideas for commercial projects that depended entirely on technology and technological development, as these projects were built entirely on a digital dimension without the need for a physical headquarters for commercial activity, and this is a clear picture of what commercial activities will look like in The future, and the best examples of these activities:
An American company specializing in providing garden and orchard services, the emergence of Hudson Valley Seed was based on the huge increase in demand for horticultural services, as people wanted to plant fruit trees and vegetables in their gardens to avoid mixing and crowding in grocery stores.
Tokki had a pre-existence before the Corona crisis period, as the company specialized in gift wrapping, the company’s activity was transformed and all its stock of fabric was redirected to the manufacture of masks, Tokki has seen an incredibly high demand since its transition to the manufacture of masks, in addition, there 20,000 stores in the e-commerce market are now selling masks, which shows the increasing demand for that commodity, and the transformation of Tokki's business was an example of adapting and evolving with the surrounding conditions.
Specialized in the bread industry, which witnessed a huge increase in pre-orders for all its means of communication in an unprecedented manner, and this was as a result of the increased demand for bread, flour, yeast and by-products that are used in the manufacture of baked goods at home, and this was a result of people settling in homes in periods of Curfew, spending their time making sweets and baked goods
Thinking about the global Corona crisis from a different angle, and taking the reasons for adaptation and technological development are the sure solutions to get out of the crisis’s control over the individual economy, think positively and be more realistic, the whole world adapts and adapts to the current situation, everyone now depends on technological development and digital solutions to develop himself And the development of its activity, and technological development is not limited to the commercial aspect only, but technological development includes all aspects of our lives now, in education, health, food, clothing and even aspects of travel and transportation, it is comprehensive and worth thinking.
By reaching that point in the article, and if we have succeeded in convincing you that the Corona crisis is not a curse at all, but rather an opportunity that must be exploited, we must inform you that the Free World Foundation is your technical ally and your safe haven to develop your business, through Free World you will be able to adapt to the circumstances The crisis and the development of your business through a range of professional technical solutions that we offer, the most important of which are:
• Design and development of electronic stores.
• Design and development of mobile applications.
• Design and development of websites.
• corporate systems.
• Digital Marketing Services.
• Web hosting.
• Technical support and project management.
Reserve your seat at the top by relying on Alalmiya Alhura to take successful steps towards the adaptation and technological development of your ideas and business, and always remember that Corona does not have to be a crisis for everyone, but rather it is a great opportunity for those who harness and seize it.