The beginning of it could have been more promising, as when website owners began to configure their sites to appear in search engines, and that was starting in 1990, and it wasn't known at the time as search engine optimization, but it began in 1997.

That beginning was based on the repetition of keywords within the content, in addition to putting those keywords in the form of codes in the website, such as Meta tags and meta descriptions, and it is mentioned that SEO in the past was much easier from now, abusing SEO by unduly repeating keywords to get a site to appear in the first search results was typical back then.

Thanks to the abusive uses of search engine optimization, or should we thank them?, anyways Google relied on the so-called (Page Rank) of pages, where SEO for websites no longer depends only on the creation of sites only or the so-called SEO On Page, but Google also started to rely Significantly on improving search engines on the connection of the website with other sites and the extent to which visitors interact with the content of the site whether it's on the site or other sites and social media, which is known as SEO Off Page.

The abusive use of search engine optimization did not stop SHOCKER!, despite Google's reliance on SEO Off Page, those looking for illegal ways to appear at the top of the search results quickly did not stop there, and created their new abusive methods, which led to the creation of new concepts in the world of SEO, here are the essential images:

White Hat SEO:

The white hat depends on popularizing websites in legitimate ways that rely on using the functional aspects of SEO, such as doing an appropriate search for keywords and using them with balance in the site's content, in addition to making a thorough study of competitors and knowing the most important methods and keywords they use. All the details of their websites, relying on that information, will make you prepare your website right.

One of the essential principles of the white hat method in search engine optimization is using backlinks in a non-abusive way, which means that you link the website to other sites through external links, and the basis of this method is to provide innovative, creative content, and thanks to the quality of that content other sites take as a source, or as a reference for their content, thus increasing the strength of the domain authority and the strength of the page that displays this content, making it rank higher in search engines.

Black Hat SEO:

Many website owners use it to get a quick ranking, the black hat method is known for its sure and fast results, but it is also known for the catastrophic consequences that occur to pages and websites that use this method. The effects imposed by Google may reach the deletion of those websites.

It should be noted that the black hat method depends mainly on tools and websites that backlink to many specific sites without considering the quality of those external links or even the modernity of the website and the daily rate of visits to this site. This method raises the target site's ranking for a short period. However, as soon as Google robots discover this process, the site owner is surprised that his site appears last, in addition to the complete disappearance of some results from the search network.

Relying on legitimate methods of SEO, in addition to the excellent content on your website, makes visitors depend on it as a primary reference and source of information; over time, the website will top the most significant possible number of search engines in your domain, this will lead to popularize the sites and get them as many daily visits as possible.

We have already mentioned that SEO or search engine optimization is one of the most powerful free tools in digital marketing, where companies use it to top targeted search results to the fields of those companies by making those pages and websites on top, your website will not only get fame, but also you will be able to use your website to complete your digital marketing strategy for your business, increase sales of your products and services from the website and achieve an actual increase in profits.

Large companies and institutions rely on SEO to market their products and services by using companies specializing in SEO services, such as Alalmiya Alhura, which has excellent experience in popularizing websites. Online stores also rely on search engine optimization to get the most significant possible number of daily visits and achieve the highest percentage of sales.

If you own an online store, search engines will be one of the initial steps that will help in popularizing your online store and raising its sales; Alalmiya Alhura will help you lead your website or online store to the most significant possible number of search results and target the largest possible number of keywords related to your domain.

Improving search engines (SEO) is one of the most critical factors that affect the success of a website, as it helps to increase access to the site and attract more visitors by expanding the site's rank in search engine results. Improving search engines also helps to improve the user experience and increase trust in the area, thereby increasing sales, revenue, and overall site performance.

SEO factors include several elements, including:

1. We are improving the quality of website content and making it suitable for the target audience.
2. We are improving the user experience and ease of use of the website.
3. I am focusing on keywords and essential phrases in content, descriptions, and titles to increase visibility in search engine results and improve ranking.

Improving search engines (SEO) is essential for your website for several reasons, including:

1. Increasing access to the site: where optimization helps to improve the site's ranking in search engine results, thereby increasing access to the site and attracting more visitors.
2. Improving the user experience: SEO improves the user experience and ease of use of the site, which helps to increase trust and sales, and revenue.
3. Improving content quality: SEO contributes to improving the quality of content and making it more suitable for the target audience, which helps increase the site's trust and attract more visitors.
4. Competition: Optimization is necessary for competing with other sites in the same field, where improving the site increases the chances of appearing in search results, thereby increasing access to the site.

Steps to improve search engines include several things, such as:

1. We identify appropriate keywords and correctly use them in content, titles, and descriptions.
2. We are improving the quality of content and making it suitable for the target audience.
3. We are improving the user experience and making the site easy to use and attractive to users.
4. We are working on building external links to the site.
5. We are improving site speed and overall performance.
6. We are reviewing and improving the site's technical elements, such as design, structure, labeling, and internal links.
7. We are monitoring and analyzing performance and continuous improvement to achieve desired results.

There are many valuable tools for improving search engines, including:

1. Google Analytics for analyzing performance and monitoring visits and interactions on the site.
2. Google Keyword Planner for identifying keywords and understanding the demand for them.
3. SEMrush for analyzing competitors and monitoring keywords and external links.
4. Optimize for experimental testing (A/B testing) to improve the user experience.
5. Moz for analyzing external links and tracking ranking and keywords.
6. Hotjar for analyzing user behavior and understanding their interaction with the site.
7. I am screaming Frog for improving the site's structure, labeling, and internal links.

SEO refers to search engine optimization, a natural strategy to increase the site's ranking in search engine results, including keywords, content quality, labeling, links, and structure.

SEM refers to search engine marketing, which uses paid ads to appear in search engine results, including text, visual, and shopping ads.

In other words, SEO focuses on organically improving the site to attract visitors and increase ranking in search results. In contrast, SEM uses paid ads to promote the site, attract visitors, and increase revenue.

What is SEO in marketing?

Search Engine Optimization (SEO) is an essential part of digital marketing, as it helps increase a website's reach to the target audience and attract more visitors and potential customers. SEO works by improving the website's ranking in search engine results by improving the quality of content, tags, links, structure, and keywords, making the site more relevant to the search and increasing the chances of appearing on the first page of search results. Therefore, optimizing search engines helps increase site trust, sales, and revenue.

How do I use SEO?

Search Engine Optimization (SEO) can be used by taking several steps, including:

1- Identifying the appropriate keywords and using them correctly in content, title, and description.

2- Improving the quality of content and making it suitable for the target audience.

3- Improving the user experience and making the site easy to use and attractive to users.

4- Building external links to the site.

5- Improving loading speed and overall performance of the site.

6- Reviewing and improving technical elements of the site, such as design, structure, tags, and internal links.

7- Monitoring and analyzing performance and continuous improvement to achieve desired results.

Specialized tools such as Google Keyword Planner, SEMrush, and Google Analytics can also help improve search engines. The site should be continuously improved and updated regularly to maintain a good ranking in search engine results.

What are rich snippets?

Rich Snippets are additional structured data added to search result codes in search engines, which display additional information about the website page, such as user ratings, prices, schedules, Etc. Programmings such as Schema.org, Microformats, and RDFa are used to add this structured data to site pages. Rich snippets can make results more enticing to users and increase click-through rates and traffic to the site.

What are the most popular global search engines?

There are many global search engines; the most popular and widely used are:

1- Google.

2- Yahoo!

3- Bing.

4- Amazon.

5- Yandex.

6- DuckDuckGo.

7- Wikipedia.

8- Apple Siri search.

9- Finder.

10- Google Scholar.

11- Google Books.

12- Google News.

Many other search engines differ in their fields and targeted users.

What is meant by SEM?

SEM stands for "Search Engine Marketing," a marketing strategy that uses paid advertising to appear in search engine results. This includes text, visual, shopping, and social ads. The goal of SEM is to increase website traffic, conversions, and revenue, and it involves using analytical tools like Google AdWords and ad management tools to target keywords and audiences and launch ad campaigns effectively.

What are SEO services?

SEO services aim to improve a website's ranking in search engine results and increase targeted audience reach. These services include:

1- Keyword analysis and selection.

2- Content quality improvement and optimization for the target audience.

3- Site structure improvement and ease of use.

4- Internal and external link building for the site.

5- Technical site elements improvements, such as speed, security, and structure.

6- Creating additional content such as blogs, articles, and videos.

7- Content marketing and advertising campaigns through social media, email, and other channels.

8- Analysis, reporting, and continuous improvement to achieve desired results.

Why do I need SEO services?

We need SEO services for several reasons, including:

1- Increasing website reach to the target audience.

2- Improving website ranking in search engine results.

3- Increasing credibility and trust in the website.

4- Attracting more potential visitors and customers and increasing conversion rates.

5- Achieving profitability and increasing revenue.

6- Improving user experience and making the site easy to use and attractive to users.

7- Utilizing statistics and analytics to improve performance and identify future needs.

How can you make your website the first search result on Google?

Making your website the first search result on Google requires several steps, including:

1. We identify appropriate keywords and correctly use them in the content, title, and description.
2. We are improving the quality of the content and making it suitable for the target audience.
3. We are enhancing the user experience and making the website easy to use and attractive to users.
4. We are building external links to the website.
5. We are improving the website's loading speed and overall performance.
6. We are reviewing and improving the website's technical elements, such as design, structure, labeling, and tagging.
7. I am using Google tools for performance analysis, reporting, and improvement.
8. We are creating additional content such as blogs, articles, and videos.
9. Content marketing and launching advertising campaigns through social media, email, and other means.

Note: It is important to note that search engine optimization takes time, effort, and continuous work to achieve the desired results, and search result rankings are affected by many external and internal factors.

What are the essential factors to consider when optimizing videos for search engines?

When optimizing videos for search engines, it is essential to consider several factors, including:

1. Video title and description: Using appropriate keywords in the video title and description to facilitate search.
2. Meta tags: Using proper keywords and meta tags to identify the video content and facilitate search.
3. Video quality and content: Providing high-quality video content that is suitable and appealing to the target audience.
4. Video length: The length should be appropriate and not exceed 10 minutes.
5. Adding captions and text: Adding captions and text helps improve search engine optimization for the video.
6. Building external links to the video.
7. Improving the file name and URL address for the video.
8. Enhancing the quality of the audio and video.
9. Focusing on video content marketing and promoting it through social media and other means.

Note: It is important to note that optimizing videos for search engines takes time, effort, and continuous work to achieve the desired results, and search result rankings are affected by many external and internal factors.