Sponsored Ads | How to Increase Your Sales Using It
Sponsored ads are a powerful tool in modern marketing strategies, allowing companies and brands to reach a wider audience through social media platforms and search engines. Sponsored ads increase brand awareness and attract potential customers to purchase the products or services offered by the company.
When a sponsored ad is published, it is displayed to a broader audience. Using advanced targeting algorithms, sponsored ads are targeted to the appropriate audience based on specific goals such as age, geographic location, and interests.
Sponsored ads are an essential source of income for social media platforms and search engines, as companies wishing to advertise on these platforms pay for their services. These revenues are used to improve and develop the platforms to meet users' needs.
Each platform has its audience, so we must first determine the platform on which your ideal customers are located. Learn about the most critical platform on which we run sponsored ads:
Facebook Ads
There is no doubt that Facebook is the largest social media platform in the world, which is why running sponsored ads on Facebook is often the best option for many clients. Based on customer information on Facebook, such as gender, age, interests, and location, we can quickly determine the target audience through Facebook. The advertising options funded by it include.. image ads, video ads, stories, Messenger, and others.
The sponsored ads that we implement on Instagram specialize in products or services that can attract more customers through visual content. We can also link your business's Instagram page with your website to get more visitors from your target groups.
We can target the audience on Instagram by accessing information about customers such as gender, age, interests, and geographical location. Sponsored ads on Instagram vary between image ads, video ads, and carousel Ads and can also be published in the form of stories or reels.
We often use Twitter to announce news stories, which also plays a significant role in interacting with influencers. Twitter users are usually interested in different types of content, which we aim to target in the sponsored ads implemented on it. We are eager to focus on specific countries about Twitter.
The LinkedIn platform is characterized by professionalism, and we, at Alamiya Alhura, target the audience on this platform using funded ads by knowing their employment history and qualifications in the field of work. This platform mainly targets B2B, and B2C clients, and we at Alamiya Alhura are professionals in this field.
Tik Tok Ads
TikTok has a remarkable ability to reach the target audience, especially youth. Sponsored ads on TikTok focus on products that appear as videos on users' pages. These ads are full-screen videos. And for more interaction, we add a link to your project's website at the bottom of the videos, so customers can easily access it, which leads to an increase in the number of visitors to your website.
Snapchat
Snapchat is one of the most popular applications, especially in the Gulf countries. Sponsored ads on Snapchat are more fun and informal, so we use them to increase your brand awareness.
Google Ads
Google ads is, of course, the world's largest digital ad network. This giant platform is one of the most important platforms that many marketers and owners of companies, whether large or emerging, rely on to market the products or services they provide. If you are one of those and want to start your journey in the exciting world of Google Ads, then you are in the right place because we specialize in that.
The most important feature of Google Ads is that it offers many options for sponsored ads, including
- Ads on the famous Google search engine.
- YouTube Ads.
- Ads in the form of pictures or short videos on various websites.
- Ads in the form of promotional emails are shown to those with a Gmail account.
- Ads on Android apps.
Before you start taking any step in the field of funded ads, you must know their importance in the first place and what these ads can achieve for you. Its importance lies in the following points:
- Increase awareness and interact with the public.
- Direct the audience to visit your website.
- Directing the public to download the mobile application.
- Convert potential customers into actual customers.
- Increase the sales of your project or your overall company.
The sponsored ads process goes through many steps to be adequately implemented. The basic steps are:
- Determine the target audience according to age, gender, location, interests, audience behavior on the platform, search terms, and more.
- Creating and designing content that will be targeted to the audience.
- Target customers according to their data, such as phone numbers and email.
- Retargeting previously engaged customers using our tools.
- Running advertising campaigns on social media and Google to target the audience that we have already identified.
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