Search Engine Optimization Services And The Most Important Tools Used

The search engine optimization process goes through many stages until it is completed ideally and until your site appears in the first search results of Google, and these stages are as follows:

First: Check Your Website

A comprehensive scan of your website is carried out in several steps. These steps aim to identify your website's strengths and weaknesses. After that, a comprehensive report consists of the following elements:

• A summary containing all the services or products offered by your website.
• Weekly reports and summaries through which we know the appearance of your website on Google search pages.
• Special report using Google Analytics.
• A report through which the status of keywords is evaluated.
• Rank your website among other sites targeting the same keywords.
• Competitive analysis helps us assess your position among competitors in the same field.

Second: On-Page SEO

After conducting a comprehensive examination and submitting a report on it, the necessary steps are taken to improve the on-page SEO of the site, and these steps are as follows:

• Check to see what internal links look like.
• Solving any problem that may be present in the internal links of the site pages.
• Make basic adjustments to the site titles, meta descriptions, and tags.
• Examining the site's written content and working on updating it following the rules of SEO.
• Optimize your website pages to be suitable for both mobile and desktop.
• Linking the site to the social media platforms of your company or project.
• Examining the images, monitoring any problems, and working to fix them.



Third: Off-Page SEO

The off-page SEO of your website is as important as the on-page SEO, and our team at Alalmiya Alhura is responsible for modifying it and doing their best to make it compatible with the SEO rules. The steps to improve the off-page SEO of the site are as follows:

• Add 301 redirect links.
• Create Robots.txt files.
• Add your website to forums and directories.
• Make your website faster.
• Link your website to Google Webmaster Service.
• Design your Google My Business account.

Ahrefs for Conversion Rate Optimization

It is one of the most important sites used by SEO professionals in Alalmiya Alhura to improve your website for search engines, and it contains a set of tools that do multiple tasks simultaneously. These tools help analyze your website, competitor analysis, link building, keyword research, and other significant SEO matters.

Keyword Planner Tool

It is a free tool to find the keywords that users search the most for use in online advertising campaigns. This tool lets us discover new keywords, get insights about nearby keywords, and make word predictions.

Keywords Everywhere Extension

What distinguishes the Keyword Everywhere Extension is that we were able to determine the search volume for different keywords directly through the browser, and it can also provide you with search suggestions for similar words without the need to visit specialized platforms.

Moz Tool

One of the essential advantages of the Moz tool is that it allows us to monitor and improve your website while performing many other tasks, which is why our SEO specialists always prefer to use it. Moz is not only used for SEO but is also used to improve your website's business strategies and plans. Undoubtedly, this tool provides reliable results that we can rely on and prevents us from making any possible mistakes.

Keyword Surfer Extension

Keyword Surfer is an extension for Google Chrome that lets you see the search volume for keywords. This plugin is also free and offered by SurferSEO, a content optimization tool, and of course, it is an advanced tool. The Keyword Surfer tool allows us to take advantage of the auto-complete feature of Google search, thus discovering new search queries.