510 Views | 5 hours ago | Published On: January 23,2023 - Last Updated: February 22,2024
Google Ads is among the most influential and popular advertising platforms marketers and business managers use daily.
The Google Ads platform did not gain that fame out of thin air. Instead, the specific results obtained by marketers and advertisers had a role in expanding its popularity, as it harnesses a vast number of daily searches, amounting to 3.5 billion searches, and by relying on the Google Ads platform, whether your business is Big or small, Google ads will inevitably enable you to achieve satisfactory results.
Many users mistakenly believe that Google ads are limited to the quality of advertising on the search network, those ads that make your site or the sponsored page appear in the first search engine results. Instead, Google ads or Google AdWords include multiple types of ads through which you can support and develop your activity. The kinds of Google ad managers are as follows:
The main reason behind the multiple types of Google ads is to suit the interests, preferences, and characteristics of customers who use the search network and the suitability of the types of marketing content that will be placed in a funded advertisement.
It is worth noting that the diversity of google ad manager is one of its most vital advantages, as it allows a variety of choices for its users to target their customers correctly to get the most significant possible customer interaction with Google ads. Below we will mention the role of each type of Google ad, the advantages of each class, and how you can take advantage of it.
This type of Google ad manager aims to produce the results of search engines, and this is done by specifying the ad creator for a set of keywords that he wants his ad to appear when used in a search by users.
This type of Google ad appears in advanced search results with natural search results, and Search Ads can also appear in the side column of the search results page on the computer and laptop screen.
Search Ads is the best choice of google ad manager when the content of your ad is text, where you use the article content for advertising a product or service. Therefore, online stores and businesses rely on Search Ads to market their products. This type of Google AdSense enables them to display product details such as product type, tag, image, price, and the name of the website or online store.
The cost of search ads is not calculated by the user taking a specific action with the advertisement, as it should be noted that this type of Google AdSense is called Pay-per-click (PPC), meaning pay-per-click. It is called that name because Google does not calculate advertising costs except when the user clicks on the advertisement or its add-ons, which are "business contact numbers - other links to website pages - business geographical location information - email communication options."
This type of Google AdSense depends on showing ads in Android applications, where Google owns the Google Play Store, which includes millions of phone applications; Google displays mobile application ads (Google ads app) on the most downloaded and most used applications after the application owners agree to the terms of appearance Ads on their apps.
Google ads that appear in phone apps feature multiple positions and forms of advertising, where ads can occur in the image of banners below the screen and can also be displayed in a video image that appears during the use of apps; it is also worth noting that Google ads app not only enables you to promote products and services but also enables you to promote and deploy a phone app and attract more users.
Video is considered the best way to showcase and explain products and services, as video content utilizes a variety of elements that appeal to the most significant number of viewers' senses. Videos rely on sound, visual effects, graphics, animated images, live audio, and video recordings. They can influence viewers' decisions, making video ads the top-performing ads on Google for engagement and generating returns.
Google owns the global video platform YouTube, the world's largest video platform, with over 30 million visitors and over 5 billion daily video views. YouTube provides a variety of ad formats that cater to all advertiser interests and desires, including:
The cost of video ad campaigns on YouTube is based on actual interaction with the ads, including direct clicks on the ads, clicks on image ads, clicks on sponsored cards, or watching the entire video ad or at least 30 seconds of it.
Google Display Network Ads are the primary type of Google ads that appear on various websites, blogs, and phone apps after the website owners and bloggers agree to display Google ads on their sites through Google AdSense. Google Display Network ads appear as image ads, banner ads, or videos on webpages, blogs, and phone apps, and the cost of the ad is calculated based on a variety of interactions that the ad creator selects as the best fit for their ad, including:
Google Shopping Ads targets e-commerce businesses that sell their products and services online, such as e-commerce stores and companies with a website to display their products. These ads are characterized by their ability to communicate developments, some of their data, and descriptions on the search network, and by clicking on them, they redirect to the product page on the company's website or store.
Alalmiya Alhura Company is a specialized advertising company that provides Google advertising services. The company relies on its extensive experience delivering digital marketing services and is the technical support for its clients' competitive centers. Alalmiya Alhura Company provides a comprehensive and diverse range of marketing services that primarily rely on paid advertising campaigns, including social media marketing campaigns and Google ads.
Through its Google advertising services, Alalmiya Alhura conducts technical analysis of the job market and studies leading competitor websites on search engines. This enables the company to help your website and products rank first in search results, appear in YouTube videos, and appear on high-traffic websites, helping you increase your sales and achieve maximum profits.
There are several benefits and features of Google Ads, including:
Google AdWords is an advertising service provided by Google that allows advertisers to display their ads on Google's search engine, as well as on social network platforms and websites affiliated with Google. Advertisers can choose the type of ad, targeted keywords, campaign budget, and target audience. The service's targeting capabilities are based on the user's location, search keywords, interests, and online behavior. This allows advertisers to display their ads effectively and target the right audience to increase the chances of success in their advertising campaigns.
Creating ads in Google Ads for free is impossible, as prices are determined based on the number of clicks or view the ads receive. However, you can use services like Google My Business to create a free page for your business and encourage customers to provide positive reviews and ratings for your assistance. This can help increase your business's visibility in Google's organic search results. You can also promote your content on social networks such as Facebook, Twitter, LinkedIn, and Instagram, which can be used to interact with your potential audience for free.
Yes, Google Ads can benefit businesses that want to reach a larger audience and increase their online visibility. By using targeted keywords and demographic data, companies can display their ads to potential customers interested in their products or services, leading to increased website traffic, sales, and conversions. However, having a well-planned advertising strategy and regularly monitoring and adjusting campaigns to ensure maximum effectiveness is essential.
To subscribe to Google Ads, you need to do the following:
Test your ad: The ad can be improved by comparing the results with different copies.